Video Production: What Drives You to Do It?

By Alvin Motilla

Yes, video production is fun.

But why do you want to make videos? What is your “itch” for doing it?

You know, when I tried to answer those same questions, I also felt a little stumped.

But here’s what I thought. And let’s see, if it rings true to you also…

I’ve been inspired by movies, short films, documentaries, and other types of videos that I saw over the years.

And you and I know what it feels like, when we see a compelling film, or a great video...

• It speaks to our hearts and minds.
• It appeals to our souls and imaginations.
  

We’re fascinated. We’re touched.

And so, when I shoot and make my own videos—and by that, I mean, videos about real people, real events, and real life—, I feel that I need to do the same:

Supplementary 1-minute video: "Why do we make videos?"

Expression in Video Production

Over the years of making videos, I saw a common theme that really fascinates me. And it’s not the equipment, or gear I use, that interests me the most...

It is expression. Or…

Communication

I noticed that when I plan, shoot, assemble, or edit my own videos, there's something in me, I'd like to reflect in my work, and convey to my viewers. However, it’s not by words only.

It’s more by non-verbal expression—using visuals and sounds. Influenced by…

• The way I see the world… and my attitude toward my subjects,
  
  
• My approach to creation… and the thought processes I go through,
  
  
• The way I treat my audience… and the way I’d like my presentation to flow for them,
  
  
• My reasons for owning gear… and my desire to make the most of it,
  
  
• The way I pull my raw materials together… and my effort to make the “final cut” engaging and meaningful.

These nuggets of information... I hope to share with you.

Supplementary 1-minute video: "Why are videos important?"

But who am I that you should listen to me about these things, right?

The truth is… I am not a “guru”, a “master”, or a “teacher” of video production. And I will feel awkward if somebody calls me so.

I’m just your regular guy…

• who believes that “Everyone has something good to share that may help others.” And...
  
  
• who happens to be fascinated with video creation and learned—and continues to learn—things along the way, in my video production “journey”.

Why should you prioritize practicality in video production?

Like everyone else, I also love gear. I cannot make videos without it (obviously).

However, I need to remind myself that…

• I only have limited resources (and time), and
  
  
• I have to attend first to my family’s needs. Before I save and spend money on video making tools.

So, if there’s something latest—and if it looks cool—but it won’t…

• serve my purposes, and
  
  
• fit my limited budget,

… I have to end my interest in that gear.

Hey, I cannot afford to have it all! ;-)

So, on Video Auteur, I also invite you to sensibly think about...

Choosing, Owning, and Using Video Production Equipment

Without spending a fortune.

Without putting yourself into deep debt, just to have the latest or coolest gizmos, that you may not need…

Well, except of course, if you’re buying them just to impress your friends. ;-)

But, as the old saying goes, (And I’ll put it this way within video production context)...

And that… my friend… is what drives me to do it.

But, what about you? Why do you want to make videos? What is your itch for doing it?

Supplementary 1-minute video: "Practicality in videography"

This is video production for beginners.

Imagine a world where everyday people—who are into video making—make videos that their human audience find evocative, engaging, or worthwhile. Because those videos truly communicate and connect.

Imagine also that—even with limited resources, budget, and time—those same people can still make such videos.

That's the vision Video Auteur strives to help advance.

You can create videos that truly connect and communicate. You will, of course, need production gear and editing software. But by keeping your viewers at the heart of every decision, you’ll enjoy the deep satisfaction every video maker seeks.

—

But every beginner needs a starting point—whether you're a video production student or learning on your own. Perhaps you recognize the need to create effective videos, or you simply want video making to be your hobby.

And it's important to start right. How?

By recognizing and adopting this perspective, from the very beginning:

That “human aspect” is the communication that happens between you and your audience. When the video you made is being viewed by your audience.

Essential video gear simply helps you convey your thoughts through video, and appeal to the hearts and minds of your viewers.

Supplementary 1-minute video: "How to make engaging videos?"

If you have that perspective in you, you'll find that this website can better help you learn...

• Meaningful video creation.
• Video production basics. And
• The guide to the video making process.
  

Conclusion - Video Making

Video production is far more than pressing record or owning the latest lens.

• It's a journey ignited by that spark of inspiration we feel when a film or video truly moves us.
  
  
• It's the drive to capture a perspective, share a story, or evoke an emotion using the unique language of moving images and sound.

As we've explored, this journey centers on expression – communicating something meaningful from creator to viewer.

It requires balancing that passion with practicality. We embrace the tools we need without letting gear overshadow the message or strain our lives.

The heart of this craft lies not in impressing with technology, but in connecting with our audience through genuine, human-focused storytelling. Remember: "Make videos to express. Not to impress."

Your journey starts with that fundamental drive. So, what story is your soul itching to tell through video?

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